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A Whole Body formula for men and women, Life Assure®:

Restores key Mediterranean Diet nutrition

  • Optimal phytosterol balance with βeta–Perfect® Phytosterol Complex
  • Fully Bioactive Olive™ extract with both Oleuropein & Hydroxytyrosol
  • Herbs providing essential antioxidant support essential for phytosterols to function properly

Life Assure provides fundamental cellular support, providing prostate support for men, breast and reproductive tissue support for women.  It also:

  • Assists in maintaining health estrogen levels for men and women
  • Supports immune function
  • Supports cardiovascular health
  • Supports healthy serum cholesterol and lipoprotein levels
  • Supports healthy blood pressure and arterial health
  • Supports a healthy inflammation response

Retail: $48.95
Price: $37.95
You Save: $11.00 (22.5%)

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    Fulfilling the Health Promise of the True-Mediterranean Diet!

    The Mediterranean diet starts with a vegetable base, but at its healthiest it is diet with nutrient rich vegetables that contain a specific ratio of phytosterols. Western agriculture has lowered the amount of phytosterols and altered the balance in a way that it no longer delivers a Mediterranean Healthy Diet. Life Assure® is formulated to restore this essential, but missing nutrition.

    Life Assure® includes our patented βeta–Perfect® Phytosterol Complex and is formulated for daily long-term use: A perfect balance of natural,  99.5+% pure, beta-Sitosterol rich, phytosterols that sets a higher, healthier standard. [Hypoallergenic. Non-estrogenic. Contains NO detectable protein or isoflavones.]

    With high ßeta-Sitosterol content, Life Assure's βeta–Perfect® Phytosterol Complex (patent protected) provides the right amount and right balance of phytosterols to bring the Mediterranean to your diet.

    The True-Mediterranean Diet is more than just vegetables

    The Mediterranean diet is also an herb-based diet, providing a wide range of antioxidants that are functional in the cell membranes throughout the body. You see, it is not just the antioxidant capacity (measured as ORAC value) that counts, but the functionality of the antioxidant.

    The Mediterranean diet provides herbal antioxidants that target the cell membrane to keep it healthy and functioning properly. This is key to the body's ability to properly utilize Coenzyme Q10, provide nourishment to each cell, utilize insulin properly, and reproduce and repair properly, among many other normal functions that support a long and healthy life — one of the key benefits of a true-Mediterranean Diet.

    Life Assure's Proprietary Concentrated Herb Blend provides the antioxidants and functionality that works synergistically with our βeta–Perfect® Phytosterol Complex at the cellular level, throughout the body.

    Its Not Just the Oil, Its the Whole Olive as Well!

    What we call The Mediterranean Diet varies from country to country around the area, but there is one constant — Olives and Olive Oil!

    Life Assure® now has Fully Bioactive Olive™ extract. Most supplements provide only a small part of the active components of the Olive Plant. Life Assure® provides the full spectrum of Olive's components, including Oleuropein standardized to a minimum of 20% and Hydroxytyrosol to a minimum of 3%, plus the naturally occurring 10% Β-Sitosterol, 10% Oleanolic Acid, 10% Maslinic Acid, 3% α – Tocopherol, flavonoids (i.e. Rutin), and phenylethanoids (verbascoside which has antioxidant, anti-inflammatory and antineoplastic properties in addition to numerous wound-healing and neuroprotective properties [22]).

    How Much Olive Do You Need to Eat Mediterranean?

    People on a Western diet are starting to get the olive message. In the last few years, Americans raised their olive oil consumption, from 1 liter to 1.1 liters per person per year.  That is just a starting point. Americans have a long way to go when you realize that consumption in the Mediterranean is typically 10 to 15 times more olive oil than the typical person consumes in the United States.

    Life Assure® at 4 capsules per day, the amount of our Fully Bioactive Olive™ extract supplies these active components at the amount of olive oil typically consumed in the healthiest areas of the Mediterranean.  And remember, the Med-Diet includes a lot of olives as well as the oil, and is also found in Life Assure®.

    Life Assure®: One supplement with a wide range of benefits

    Life Assure® Optimizes the Body's β-Sitosterol-Antioxidant Matrix, and Delivers the Nutritional Foundation you have been missing in your Diet and Other Supplements!

    Two Capsules of Life Assure® Anti-Aging Formula provide 400 mg and 4 capsules provide a Heart Healthy 800 mg of Quality−Absorption Optimized−Phytosterols* Balanced for Optimum Health & Long-Term Use


    Life Assure® includes key Co-factors to Support Cardiovascular Health: 4 Capsules per Day May Reduce your Risk of Coronary Heart Disease**

    And the ingredients in Life Assure Promote:

    • Healthy Skin
    • Supports the body's return to healthy cell reproduction
    • Cell Integrity and cell membrane function
    • Healthy blood sugar & healthy joints
    • Improved utilization of antioxidants

    Life Assure® is a synergistic formula, supporting cellular integrity and the cell's biosystem

    Healthy cell function is critical to health. Life Assure® is the first comprehensive formulation to directly support the cell's structure, function, and surrounding BioSystem, and to compliment any nutrition program and diet.

    At the cellular level — where all health begins — Life Assure®:

    • Supports Normal Cell Membrane Fluidity, Normal Cell Reproduction & Differentiation*
    • Supports Healthy Intracellular Ca/Mg Ratios

    Every Facet of Health is Based On Healthy Cells,
    And a Healthy Intercellular Environment for them to Thrive In

    In other words, the health of each individual cell sets the stage for the very basis of your good health. Maintaining healthy cells and a healthy intercellular environment allows your cells to function properly, reproduce naturally, perform routine repair functions, eliminate waste efficiently, and receive proper nutrition.

    Systemically, Life Assure:

    • Supports immune function
    • Supports cardiovascular health
    • Supports healthy serum cholesterol and lipoprotein levels
    • Supports healthy blood pressure and arterial health
    • Supports a healthy inflammation response
    • Supports healthy joints

    Keeping Cells Healthy:

    The Western food supply no longer properly provides the nutrition for cellular health. Life Assure fills this gap, restoring essential cellular nutrition, and in turn addresses a wide range of health areas, especially proper cell differentiation, reproduction and function, insulin19 and liver function, and the urogenital, immune, and cardiovascular systems.*

    The β-Sitosterol-Antioxidant Matrix:
    Phytosterols are an essential part of the Mediterranean Diet.18,20 However, they are never found alone, and are always accompanied by antioxidant (AOX) rich herbs and foods. An optimal balance can be formed by matching proven AOX function with optimally balanced βeta-Perfect® phytosterols. The Life Assure®e formula has been clinically observed for more than 10 years to provide just this optimal balance.*

    Phytosterol Supplementation Requires Co-Antioxidants

    Functionally Complimentary Antioxidants are Vital:
    The lowest rates of cancer, cardiovascular disease, obesity and insulin resistance are found in areas where the diet is high in both beta-Sitosterol and in herb-based antioxidants. This is characteristic of a True Mediterranean Diet. Because β-Sitosterol acts both as an antioxidant and as a promoter of reactive oxygen species (ROS) and oxidative stress,1-5 it should always be used with properly complimentary antioxidants.*

    This natural, biologically optimal balance of β-Sitosterol and membrane active antioxidants is key to Life Assure's® wide-ranging benefits.

    Properly balanced phytosterols are essential:
    Phytosterols are needed for every part – every cell in the body. They even cross the blood-brain barrier. If a cell does not have adequate β-Sit available, it will uptake other sterols which disrupt the cell's cholesterol homeostasis, and in turn hormone production (especially adrenal hormones). Or it will uptake excessive cholesterol. An imbalance between β-Sit and cholesterol in the cell membrane disrupts the membrane's elasticity, increasing rigidity, which is associated with cancer cells, and insulin resistance.1,6-9,21* So choosing a properly balanced phytosterol supplement– Life Assure® – is very important.

    β-Sitosterol/Antioxidant Matrix Synergism:
    The β-Sit/AOX Matrix interaction is complex, requiring multi-ingredient support. In some ways the relationship is as symbiotic as it is synergistic. For example: β-Sitosterol potentiates antioxidant activity and activates other antioxidant responses.10,11 β-Sit and plant-based antioxidants work together to protect cell membranes from lipid peroxidation.12,13,14 In addition, targeted antioxidants support activities of β-Sit: i.e. Astragalus root and β-Sit team up to increase the activities of antioxidant enzymes, including SOD and GSH-Px.14-16*

    This natural pairing of β-Sit and select antioxidants, forming a supportive nutritional matrix, is fundamental to health!

    Key Benefits Especially for Men:
    The early dietary need for proper β-Sit/AOX nutrition shows up in most men as prostate issues. However, most of these men also have Lower Urinary Tract Symptoms (LUTS), and hormone issues.

    Life Assure® was formulated to address:

    • Comprehensive Prostate Health*
    • Complete Urinary Tract (LUTS) Support*
    • Natural Hormone Balance*
    • Anti-inflammatory*
    • Provides Natural Lycopene in Tomato Oleoresin for superior antioxidant capacity and prostate health*
    All the while providing a wide, whole-body range of general nutritional support!

    Key Benefits Especially for Women:

    • Naturally Reduces Breast Tenderness17*
    • Nourishes & Revitalizes Endometrial and Related Tissue*
    • Natural Hormone Balance & Support*
    • Systemic Benefits for Everyone

    While this formula is especially supportive of both men's and women's reproductive organs and the urinary system tissue and function, the supportive nutrition in Life Assure® functions throughout the body. The ingredients were selected because of their research-demonstrated, broad spectrum of function throughout the body (not based on a high ORAC value, which often does not correlate with function) in addition to complimenting β-Sitosterol.* The following are some examples of the whole-body support provided:

    Life Assure® Supports Cardiovascular Health
    • Supports Immune Function
    • Supports Hormone Balance
    • Supports Energy & Endurance, Ability to Handle Stress
    • Provides Broad Spectrum Adaptogenic Benefits

    Directions - Adults: Take one capsule, with food, 3 times per day as a dietary supplement, or as recommended by your healthcare professional.

    Caution: Before using any dietary supplement, pregnant or lactating women should consult with a physician or healthcare professional.

    To preserve quality and freshness, keep bottle tightly closed.

    Store in a cool, dry place at room temperature 15°-30°C (59°-86°F).


    1 Yoshida Y, Niki E. Antioxidant effects of phytosterol and its components. J Nutr Sci Vitaminol (Tokyo). 2003 Aug;49(4):277-80.
    2 Awad AB, Burr, AT, Fink CS. Effect of Resveratrol and b-sitosterol in combination on reactive oxygen species and prostaglandin release by PC-3 cells. Prostaglandins Leukot Essent Fatty Acids. 2005 Mar;72(3):219-26.
    3 Paniagua-Perez R, Madrigal-Bujaidar E, Reyes-Cadena S, et. al. Cell protection induced by beta-sitosterol: inhibition of genotoxic damage, stimulation of lymphocyte production, and determination of its antioxidant capacity. Arch Toxicol. 2008 Fef 6 [Epub ahead of print]
    4 Yoshida Y, Niki E. Antioxidant effects of phytosterol and its components. J Nutr Sci Vitaminol (Tokyo). 2003 Aug;49(4):277-80.
    5 von Holtz RL, Fink CS, Awad AB beta-Sitosterol activates the sphingomyelin cycle and induces apoptosis in LNCaP human cancer cells. Nutr Cancer 1998;32(1):8-12.
    6 Optimisation of plant sterols incorporation in human keratinocyte plasma membrane and modulation of membrane fluidity. Mora MP, Tourne-Peteilh C, et.al. Chem Phys Lipds, 1999 Sep;101(2):255-65.
    7 Membrane structural cynamics of plasma membranes of living human prostatic carcinoma cells differing in metastatic potential. Calderon RO, Grogan WM, Collinn JM. Exp Cell Res, 1991 Oct;196(2):192-7.
    8 Tumor malignancy linked to rigidity. Charles Choi. The Scientist 2005, 6(1):20050919-02
    9 Awad AB, Fink CS. Phytosterols as Anticancer Dietary Compounds: Evidence and Mechanism of Action. J Nutr. 2000 Sep;130(9):2127-30
    10 Vivancos M, Moreno JJ. b-Sitosterol modulates antioxidant enzyme response in RAW 264.7 macrophages. Free Radic Biol Med. 2005 Jul 1;39(1):91-7.
    11 Wang Q, Salman H, Danilenko M, Studzinski GP. Cooperation between antioxidants and 1,25-dihydroxyvitamin D3 in induction of leukemia HL60 cell differentiation through the JNK/AP-1/Egr-1 pathway.J Cell Physiol. 2005 Sep;204(3):964-74.
    12 Moraa-Ranjeva, MP, Charveron M, Fabre B, Milon A, Muller I. Incorporation of phytosterols in human keratinocytes Consequences on UVA-induced lipid peroxidation and calcium ionophore-induced prostaglandin release. Chemistry and Physics of Lipids 2006 Jun;141(1-2):216-24.
    13 Hernandez OM, Discher DJ, Bishopric NH, Webster KA. Rapid activation of neutral sphingomyelinase by hypoxia-reoxygenation of cardiac myocytes. Circ Res. 2000 Feb 4;86(2):198-204
    14 Toda S, Shirataki Y. Inhibitory effects of Astragali Radix, a crude drug in Oriental medicines, on lipid peroxidation and protein oxidative modification by copper. J Ethnopharmacol. 1999 Dec 15;68(1-3):331-3.
    15 Yu D, Duan Y, Bao Y, Wei C, An L. Isoflavonoids from Astragalus mongholicus protect PC12 cells from toxicity induced by L-glutamate. J Ethnopharmacol. 2005 Apr 8;98(1-2):89-94.
    16 Wang D, Shen W, Tian Y, Sun Z, Jiang C, Yuan S. [Protective effect of active components extracted from radix Astragali on human erythrocyte membrane damages caused by reactive oxygen species] [Article in Chinese] Zhongguo Zhong Yao Za Zhi. 1996 Dec;21(12):746-8, 763.
    17 Choan, Phuli, MD, The Natural Hormone Makeover, John Wiley & Sons. 2008
    18 Common sources and estimated intake of plant sterols in the Spanish diet. Jiménez-Escrig A, Santos-Hidalgo AB, Saura-Calixto F. J Agric Food Chem. 2006 May 3;54(9):3462-71.
    19 Antihyperglycemic and insulin-releasing effects of beta-sitosterol 3-beta-D-glucoside and its aglycone, beta-sitosterol. Ivorra MD, D'Ocon MP, Paya M, Villar A. Arch Int Pharmacodyn Ther, 1988 Nov-Dec;296:224-31.
    20 Fatty acids, sterols, phenols and antioxidant activity of Phoenix theophrasti fruits growing in Crete, Greece. Liolios CC, Sotiroudis GT, Chinou I. Plant Foods Hum Nutr. 2009 Mar;64(1):52-61.
    21 Membrane fluidity and obesity: the correct food approach. Cestaro B, Cazzala R, Rondanelli M, Ferrari E. Minerva Gastroenterol Dietol, 2001 Dec; 47(4):181-5.
    22 Alipieva K1, et al. Verbascoside--a review of its occurrence, (bio)synthesis and pharmacological significance. Biotechnol Adv. 2014 Nov 1;32(6):1065-76. doi: 10.1016/j.biotechadv.2014.07.001. Epub 2014 Jul 15.
    * These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose,treat, cure, or prevent any disease.